The mark consists of colors green, yellow, white, red, black and gray are claimed as a feature of the mark. The mark consists of a green and white shaded alligator outlined in black with a black and white eye and gray nails lying on its left side with its tail curled and pointed upward, resting its head on the open part of its bent front leg or foot, showing its right back leg and foot, and showings its right front leg and foot as if tapping the second digit of its right front foot. The alligator is sitting atop a black rectangle outlined in red containing the words "KEELSHIELD" in yellow capital letters outlined in red above the wording "THE ULTIMATE IN HULL PROTECTION" in red.