The mark consists of the stylized words "SKIN DEEP FISHING TEAM" in gold with a thin white outline, above the image of a mermaid with red colored hair and tan colored skin on the upper half portion of the mermaid's body, the mermaid wearing a silver colored necklace, a silver colored bracelet on her left wrist and a silver colored ring on the middle finger of each hand, the mermaid having a green colored bottom half body portion, the mermaid image being surrounded by images of silver, blue, green, blue-green, yellow, yellow-green and white colored fish in the background and forefront with a blue and light blue colored ocean background, and the words "HIGHLAND BEACH, FL" in aqua color at bottom right. The color black that appears around the entirety of the mark represents background and/or transparent area and is not part of the mark.