The mark consists of the design features of packaging for the goods; the design features include: the geometric designs, pictorial designs, color placement, and words as they appear in the mark as a whole. The shape of the snack food bag is not being claimed as a part of the mark. The dotted lines show the position or placement of the mark on the container. The colors purple, yellow, red, green, black and orange appear in the abstract drawing designs on the bag; the color purple appears in the background and behind the wording "TAKIS FUEGO," in the wording of "FUEGO" and in the swirl design in the background; yellow appears in the wording "TAKIS", in the stylized dot above the "I" in "TAKIS", in the paintbrushed background behind "FUEGO" and in the stylized design of fiery flames emitting up through the stylized design of the snack food; red appears in the stylized design of the snack food *and in the stylized design of the fiery flames emitting from the stylized design of the snack food and stylized dot above the I in TAKIS;* green appears in the stylized design of the lime wedges; orange appears in the stylized design of the snack food and in the stylized design of the fiery flames * emanating from the stylized design of the snack food and stylized dot above the I in TAKIS;* and black appears in the outlining of the word "TAKIS".