The mark consists of stylized lettering of "HALF-MINUTE HERO" in the foreground, with the term "half-minute" appearing above "hero" and superimposed over the stylized numerals "3" and "0" in the background. Within the numeral "0" are two concentric circles. The outer circle is divided into three equal intervals by three long points which extend outward from the circle, past the outer edge of the numeral "0". The uppermost point is approximately 24 degrees to the right of vertical. The numerals and circles are lighter and shaded to produce a visual effect that suggests a metallic appearance. The inner circle is divided with markers at 12 degree intervals all the way around the circle. In the center of the circles is a stylized outline of an equilateral triangle, of which the upper vertex corresponds to the same angle as the uppermost pointer; the other corners correspond to the other pointers. Contained within the triangle are dots and lines of contrasting shading. Within the center of the triangle is the shape of an irregular hexagon formed from the various dots and lines, some of which are shaded. At the center of the hexagon is a dot with a line extending toward the edge of the hexagon, at the "twelve o'clock" position.