The mark consists of a rectangular or square boarder, with sharp or rounded corners. Line stroke and style are unspecified for the boarder. The symbol for infinity is located within the boarder, at the upper left corner or at the upper bound, above all other items within the boarder. Three character strings are arranged in a vertical stack within the boarder. Font style, type, and size are unspecified for the infinity symbol and the three character strings. The top character string is FI, the F is uppercase, the I is lowercase. The middle character string is FICTONIUM, the F is uppercase, the other characters in this string are either all lower case or all upper case, the O is represented by the symbol for long O, that is: O with bar above it. The bottom character string is (0), that is: left parenthesis, symbol for zero, right parenthesis. In applications of this mark with resolution too low to discern all characters and symbols within the boarder, the mark reduces to no less than the above described boarder and only the character string FI, FI is within the boarder, the F is uppercase, the I is lowercase. .