The mark consists of the stylized wording "SIR DONUT" below the design of a donut-shaped man with a top hat, holding a steaming cup of coffee and a cane. The "SIR DONUT" is pink and outlined in brown; the donut is brown with a few tan swirls and pink, yellow and white sprinkles; the top hat is brown with a white band; the cane is brown; the coffee cup is white and tan, outlined in brown and the coffee in the cup and spilling drops are brown; the steam is gray; the donut-shaped man's pants, sleeves and shoes are brown; his hands and feet are tan; his face is tan and white with brown outlined features; the speed lines are brown.