The mark consists of a dark blue, medium blue, and light blue half oval. The term "COPPERTONE" is white with a dark blue outline across the bottom of the horizon. In the middle of the horizon is a beige girl with medium blue shorts, medium blue bows, yellow hair and dark blue eyes, outlined in dark blue. Next to the girl is a brown and white dog. Below the wording "COPPERTONE" is the dark blue wording "OIL FREE SUNSCREEN LOTION" a yellow sun design, and the yellow word "FACES" all on a background that transitions from white to blue. The remainder of the mark is on a white background. The phrase "FRAGRANCE FREE" is purple. The phrase "HYPOALLERGENIC WON'T CLOG PORES" is medium blue and contains a medium blue dot between "HYPOALLERGENIC" and "WON'T". There is a purple rectangle shape with a curve cut out from the upper left side containing white outlining. The phrases "PURE & SIMPLE" and "SUN PROTECTION" across the rectangle shape are white. The phrase "BROAD SPECTRUM UVA/UVB PROTECTION" is purple.