The mark consists of the letters NEW YORK in white, outlined in dark purple, in an arc across the top of the design. The curl on the N contains a pink dot. The dominant vertical portions of N, E, W, Y, O, R and K contain three pink dots each. The two smaller vertical portions of the letter R contain one pink dot each. A white star outlined in dark purple with a pink dot in the center is placed between the words NEW and YORK. Underneath the words NEW YORK is the word BREAKFAST in blue with a pale pink outline. The curl of the letter B contains a pink dot. The left vertical portion of the letter B contains three pink dots and the right curved portions of the letter B contain one pink dot each. The letter R contains three pink dots in the left vertical portion and the right curved portions of the letter R contain one pink dot each. The letters E, F and T contain three pink dots in the vertical portion of the letters. Both letter A's contains one pink dot in the left vertical portion and three on the right vertical portion of the letter. The letter K contains three pink dots in the left vertical portion with two pink dots in the lower right angled portion of the letter. The letter S contains three pink dots in the vertical part of the letter. The entire design is on a pink background. .