Providing temporary use of non-downloadable computer programs for use in operating e-commerce websites, namely, for providing a storefront template for the design and deployment of such websites, managing offered products and services, promotions of such products and services, and pricing of such products and services on the websites, and providing shopping cart functionality enabling end user customers to purchase such products and services online; providing temporary use of non-downloadable computer programs for use in controlling and managing customer relationships, namely, for storage, maintenance and manipulation of end customer information, namely, email address, physical address, name and phone number and for the use of such information in promotional activities; providing temporary use of non-downloadable computer programs for targeting customers based on viewing history, purchasing history, customer information or product information; providing temporary use of non-downloadable computer programs for generating personalized content to online customers; and providing temporary use of non-downloadable computer programs for collecting and processing information concerning online shoppers' viewing and purchasing history