The mark consists of a predominantly green and yellow rectangular wrapper with the wording "BINGGRAE" in red at the top left in small red italic lettering and the word "MELONA" emblazoned across the front horizontally in large, black stylized lettering outlined in white and with a small blue square where the lower horizontals of the "E" and the "L" conjoin; under the large "MELONA" are two lines of upper-and-lower-case black lettering, on top in English "Melon Flavored Ice Bar" and beneath that in French "Barre de Glace de Melon" underscored by a brown and yellow line. The design shows two cantaloupes in green with yellow highlights on the left and a quarter-cut piece of cantaloupe on the right topped by an ice bar, both in mostly green with yellow highlights. The matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark.