Promoting the hotel services of others, namely, promoting the services and advancing recognition of member hotels through the use of premiums, incentives and promotional offers to designated customer loyalty and customer club members; incentive and awards program services, namely, providing discounts at selected hotels through the use of membership cards and membership programs; customer loyalty services and customer club services in conjunction with the use of planes, hotels, rental cars and premium incentive cards for commercial, promotional and advertising purposes; administration of incentive award programs to promote the sale of products and services of others; sales promotion for others provided through the distribution and administration of privileged user cards for customer loyalty programs; advertising; membership cards services in the field of hotels, namely, providing membership cards for card holders to obtain premiums, incentives, discounts and promotional offers for hotels; all of the above through a global communications network

Hotels and resort hotels including but not limited to such services in relation to lodging and boarding services in connection with short term and long term accommodations; catering for the provision of food and beverages; restaurant, café, and bar services; motels; and providing facilities for exhibitions conferences and seminars; hotel services featuring an incentive award program; hotel reservation of rooms for travelers; all of the above through a global communications network