The mark consists of illustrations of four multi-cultural children in different poses, specifically an illustration of a girl with light peach colored skin, yellow hair with a dark blue bow, green eyes, red shirt, blue shorts and white sneakers with a red stripe, a yellow stripe and a blue stripe, and having her arms extended into the air, each arm at an angle parallel to the side of her head; an illustration of a tan colored boy with black spiked hair, brown eyes, with his arms down at his side, wearing an orange shirt with a thin purple stripe, a thick green stripe and another thin purple stripe, purple shorts and white sneakers with an orange stripe, a green stripe and a purple stripe; an illustration of a light tan colored girl with black hair with two purple barrettes, with her arms down at her side, wearing a dark pink shirt with purple short sleeves and a light blue jagged stripe and a dark blue jagged stripe, light blue shorts and white sneakers with a dark pink stripe, a purple stripe and a light blue stripe; an illustration of a brown colored boy with short black hair, brown eyes, with his right arm down at his side and his left arm extended into the air with one finger extended, wearing a green shirt with a thin red stripe and a thin yellow stripe at the sleeves of the shirt, a thin red stripe and a thin yellow stripe at the bottom of the shirt, green shorts with a thin red stripe and a thin yellow stripe on the outer portion of the legs of the shorts, and white sneakers with a red stripe, a yellow stripe and a green stripe; above the words The Primary Kids, with the letter 'T' in red, the letter 'h' in orange, the letter 'e' in yellow, the letter 'P' in green, the letter 'r' in blue, the letter 'i' in purple, the letter 'm' in red, the letter 'a' in orange, the letter 'r' in yellow, the letter 'y' in green, the letter 'K' in blue, the letter 'i' in purple, the letter 'd' in red and the letter 's' in orange.