The mark consists of a lower case letter "a" in black text next to the word "pure" in smaller white lower case text, with the "u" and the "r" in the word "pure" sharing a common vertical line, and the word "pure" located within a completely filled-in black circle which is surrounded by a green circle, and the word "ADVANTAGE" appearing in smaller all upper case black text below the "a" and the "pure", with the words "PURE" and "AIR" appearing below the word "ADVANTAGE" in the same smaller all upper case black text.