The mark consists of a white polar bear leaning over the word "CoolRagz" with one hand resting on the "R" and the other hand resting on the "g". The white polar bear is outlined in black, with tuft of fur outlined in blue, wears black sunglasses and a red open mouth. The word "CoolRagz" is comprised of uneven uppercase and lowercase letters with stylized lettering outlined in light blue and dark blue coloring. The hue of the "CoolRagz" letters fades vertically from white to light blue to dark blue and some letters have a cracked ice pattern.