Computer hardware; set-top boxes; computer gaming consoles for use with an external display screen or monitor; mobile devices, namely, cell phones, vehicle entertainment systems comprised of video and television monitors, DVD players and computer gaming consoles for use with an external display screen or monitor, laptop computers and palm pilots; remote controls for televisions, set-top boxes and computer gaming consoles; computer software for viewing television programs, interactive television programs, motion picture films, interactive motion picture films, documents, musical videos, interactive musical videos, advertisements, photographs and public service announcements on televisions and video display monitors; computer software for enabling viewers to pause, rewind and fast forward television programs, interactive television programs, motion picture films, interactive motion picture films, musical videos, interactive musical videos and advertisements and public service announcements broadcasted through television, radio and global computer networks; computer software for enabling viewers to contribute content to web sites and communicate with one another about television programs, interactive television programs, motion picture films, interactive motion picture films, documents, music, photographs, public service announcements and advertisements while viewing them; computer software for enabling viewers to search, store, personalize and recommend television programs, interactive television programs, motion picture films, interactive motion picture films, documents, music, photographs, public service announcements and advertisements

Advertising services; dissemination of advertising for others via computer and communication networks; dissemination of advertising for others via television programs and motion picture films; dissemination of advertising matter for others through, music, photographs, public service announcements, interactive television programs and interactive musical videos; dissemination of television advertising matter based on viewer preferences, viewer selections and viewer behaviors; providing personalized advertisements to the individual viewer of television programs, interactive television programs, motion picture films, interactive motion picture films, advertisements, documents, musical advertisements, photographs and public service announcements based on viewer preferences, viewer selections and viewer behaviors; promoting the goods and services of others by providing hypertext links to the web sites and e-commerce sites of others; advertising services, namely, promoting the goods and services of others by providing advertising interactive links to the web sites and e-commerce sites of others on television programs and other televised content; e-commerce advertising and marketing services, namely, promoting consumer products and services of others; promoting the goods and services of others by providing hyperlinks to web sites of others featuring a wide variety of products and services for purchase, including consumer goods; advertising services, namely, promoting the goods and services of others by providing interactive links to web sites of others through televisions for customers to make direct purchases of products directly from vendors of a wide variety of products and services, including consumer goods; providing real time interactive marketing opinion polling studies of individuals through televisions, mobile devices and networks in relation to television programs, interactive television programs, motion picture films, interactive motion picture films, advertisements, documents, music, photographs and public service announcements; providing incentive award programs to promote the sale of products and services of others for viewers of television programs, interactive television programs, motion picture films, interactive motion picture films, advertisements, musical videos, interactive musical videos, photographs and public service announcements; providing customer incentive award programs to promote the sale of products and services of others; providing incentive award programs to promote the sale of products and services of others for customers who purchase products and services through television programs, interactive television programs, motion picture films, interactive motion picture films, musical advertisements, public service announcements and advertisements displayed on televisions, mobile devices and other network-connected displays; consumer loyalty incentive award programs to promote the sale of products and services of others for commercial, promotional, and/or advertising purposes, namely, administration of frequent buyer program that allows members to redeem awards for products and services through interactive television programs, motion picture films, interactive motion picture films, musical advertisements, interactive musical advertisements, public service announcements and advertisements displayed on televisions, mobile devices and other network-connected displays; advertising and marketing services, namely, promoting the goods and services of others by providing recommendations for individual viewers of television programs, interactive television programs, motion picture films, interactive motion picture films, advertisements, documents, musical advertisements, photographs and public service announcements based on an individual's stated preference, past buying and viewing habits and other indications of potential interest; advertising and marketing services, namely, promoting the goods and services of others by providing recommendations for individual viewers of television programs, interactive television programs, motion picture films, interactive motion picture films, advertisements, documents, musical advertisements, photographs and public service announcements based on personal play lists and play lists suggested by friends, family and social networking; facilitation of purchases via computer and communication networks, namely, providing secure integrated tracking and management of commercial transactions and related commercial financial transaction data via a global computer network; facilitation of purchases via computer and communication networks, namely, billing for others via a global computer network

Providing temporary use of online non-downloadable computer software for viewing television programs, interactive television programs, motion picture films, interactive motion picture films, documents, musical videos, interactive musical videos, photographs, public service announcements and advertisements on televisions and video display monitors; providing temporary use of online non-downloadable computer software for enabling viewers to pause, rewind, and fast forward television programs, interactive television programs, motion picture films, interactive motion picture films, musical videos, interactive musical videos and advertisements and public service announcements broadcasted through television, radio and global computer networks; providing temporary use of online non-downloadable computer software for enabling viewers to contribute content to web sites and communicate with one another about television programs, interactive television programs, motion picture films, interactive motion picture films, music, photographs, public service announcements and advertisements while viewing them; providing temporary use of online non-downloadable computer software for enabling viewers to search, store, personalize and recommend television programs, interactive television programs, motion picture films, interactive motion picture films, documents, music, photographs, public service announcements and advertisements