The mark consists of a quadrangle in which the upper-left and lower-right corners are rounded, and the upper-right and lower-right corners are right angles. The perimeter of the quadrangle is dark blue, and the interior is light blue. In the interior of the quadrangle, the word "UP" is inscribed horizontally in large, white, upper-case letters, and the word "power" is inscribed vertically in smaller, white, lower-case letters along the left side of the letter "U". The words "by Anderson Merchandisers" are inscribed horizontally in small, white, lower-case letters, except for the "A" in Anderson and the "M" in Merchandisers, which are upper-case.