The mark consists of three lines of the literal element, the first line is "World Champion" (bolded and the largest font). The second line of the literal element is "Sports Group" (bolded, smaller font then the first line). The third line is "Beyond your potential" (not bolded, italicized in quotations, same font as 2nd line). Between the first line and third line is a double faded reverse check mark. The check mark on top is smaller and darker than the check mark on the bottom, which is larger and more faded. The double check mark extends from below the "W" in "World Champion", to the left of Sports Group and above the "Be" in Beyond your potential and extends to the left of the entire literal element.