The mark consists of three major elements arranged from top to bottom. The top element is composed of the calligraphic rendering of seven horizontally arranged Chinese characters, which can be transliterated as "Tian San Yun Juan Shao Fei Yun" and translated as Sky Mountain Ram Village Young Obese Ram. The element in the middle features a line sketch of the head of a youth, having puffy short hairs, two tiny horns placed on the left and right top of the head with bow ties attached at the bottom of the horns, two large eyes with long eyelashes, a small nose, and a sweet smiling mouth. Three concentric circles are connected to the left side of the youth sketch, with three Chinese characters placed vertically in the center of rings, and nine Chinese characters placed in the circular belt between the inner-most and the middle ring. The three Chinese characters in the center can be transliterated as "Shao Fei Yun" and translated as Young Obese Ram. The seven Chinese characters lined up within the circular belt can be transliterated as "Jun Guo Da Lu Huo Guo Lian Suo Dian" and translated as China Mainland Hot Pot Chain Store. The bottom element of the mark consists of seven horizontally arranged English words, "Tian San Yun Juan Shao Fei Yun", which are the transliteration of the seven Chinese characters in the top-most element.