The mark consists of an aqua/turquoise, mustard gold & blue buffalo with a blue streak on the back and mustard gold outline to the lower body portion with mustard gold horns on a pale pink field with wreath of letters ringing the buffalo that set in 22 pt bold Arabic Typesetting that reads "The Last American Newspaper" in violet blue with bright yellow borders. The "A" in "American" is affixed to the left of the Buffalo's hump, with the "m" in "American" affixed to the apex of the hump, theses words being connected by three small stars affixed to the lower left hand side of the letter wreath at approximately 240 degrees, one red with white border, one white with blue border, and one blue with white border. An inner wreath of words aligned starting below the T in the outer wreath set in regular 11 pt Arabic Typesetting reads "Taking Back The American Dream One Baby Boomer at a Time" in blue letters.