The mark consists of Four children under a combined thinking cloud with the company name, Just for Kids, LLC, written with bubble lettering in the cloud. The cloud is white. In "Just for Kids, LLC," the "J" is red, blue "U", yellow "S", purple "T", orange "F", green "O", red "R", blue "K", yellow "I", purple "D", orange "S", red "L", blue "L", yellow "C", and green exclamation point. The four children starting from the left: Asian male with beige skin, black eyes, and black hair; African American female with tan skin, green eyes, and brown hair with pink hair bands; Caucasian female with light brown hair, blue eyes, and beige skin with freckles, African American male with brown skin, dark brown hair, brown eyes, and pink tongue.