The mark comprises the design features of packaging for the goods; the design features include: the geometric designs, pictorial designs, color placement, and words as they appear in the mark as a whole. The shape of the snack food bag is not being claimed as a part of the mark. The dotted lines show the position or placement of the mark on the container. The colors red, yellow, brown, orange, and white appear in the abstract drawing designs on the bag; the color white appears in the wording "B BARCEL", "NUEVOS", "QUEZAS", "DOBLAN TU ANTOJO", and "QUESO Y CHILE", in the border surrounding the stylized design of the snack chips and the design of the stylized figure, and in the outline of the quadrilateral containing the wording "B BARCEL"; the color green appears in the stylized burst behind the wording "NUEVOS", the color orange appears in the stylized design of the snack foods; the color brown appears in the stylized geometric shape behind the stylized wording "QUEZAS", "DOBLAN" and "ANTOJO"; and the color red appears in the stylized geometric shapes behind the wording "QUESO Y CHILE".