The mark consists of a cigar band design with a central color portrait of Arturo Fuente, deceased, with black hair, peach skin, a white shirt, a black tie and a black coat surrounded by an oval in the colors yellow and dark yellow; the central portrait is outlined in the color gold; The gold outline is surrounded by a blue outline; The wording "A. FUENTE" appears on the blue outline in the color white at the top; above the wording "A. FUENTE" is a gold crown on a red background with a white five pointed star at the center of the crown; the wording "DON ARTURO" appears at the bottom of the oval in the color red; the wording "GRAN ANIVERXARIO" appears in the color gold on top of the blue outline at the bottom of the central portrait; the letters "AF" appear in the color gold and the circle behind the letters "AF" appears in the color red and the shield surrounding the red circle appears in the color gold at the bottom of the cigar band. The central portrait is flanked by color portraits of his son Carlos A. Fuente and grandson Carlos P. Fuente; the portrait to the left of the central portrait shows a man with peach skin, gray hair and mustache, a white shirt, a gold and black hat on a yellow, blue, and green background; the portrait to the right of the central portrait shows a man with peach skin, gray hair and mustache, wearing glasses, a gold and black hat, and a white shirt on a yellow, blue, and green background; all three portraits are centered inside of gold lions wearing crowns on red backgrounds outlined in the color black; the lion on the left hand side is above the year "1912" in the color gold; a five pointed white star appears to the left of the lion on the left hand side of the cigar band; the lion on the right hand side is above the year "2012" in the color gold; on the right hand side of the cigar band is the wording "FFOX" with the letters "FF" in the color gold and outlined in the color black; the letter "X" in the color red outlined in the colors gold and black; and the letter "O" in the colors gold and black; on the left hand side of the cigar band is a stylized design of a clock face; the face of the clock is in the colors gold and black; the hands of the clock are in the color gold, outlined in black; the numbers on the clock are in the color gold on a black background; the clock is outlined in the color gold; the bottom of the cigar band is in the colors purple, yellow, orange, blue and gold outlined in the colors gold and black; the three portraits and the two lions appear on top of a red background with gold lines and gold circles and gold filigree.