The mark consists of the word "ZECCO" and the word "TRADING" located to the lower right of the word "ZECCO", with five oval oblongs of varying sizes arrayed left to right located at the upper right of the word "ZECCO". The word "ZECCO" is comprised of two colors, the bottom half of each letter colored black, and the upper half of each letter colored purple. The far left oblong oval is comprised of shades of purple with dark purple at the bottom and with graduating shades of purple to light purple at the top. The second oblong oval is primarily purple, with dark purple at the bottom and with graduating shades of magenta, violet and fuchsia at the top. The third oblong oval is primarily magenta and violet with dark purple at the bottom and with graduated shades of magenta, violet, fuchsia and dark pink at the top. The fourth oblong oval is primarily magenta, with dark purple at the bottom and with graduated shades of magenta, violet, fuchsia, dark pink, and pink at top. The fifth oblong and the wording "TRADING" oval is pink.