The mark consists of a gold marbleized rectangular design. There is a diagonal light gold banner extending from the lower left-hand corner to the upper right-hand corner of the gold rectangular design. The word "PREMIUM", in gold, with gold decorative arching lines above and below, is located within the diagonal light gold banner. There is a partial "B", in light gold, located in the upper half of the gold rectangular design. There is a partial "H", in light gold, located in the lower half of the gold rectangular design. The words "PREMIUM QUALITY", in blue, "BENSON", in blue, &, in red, and "HEDGES", in blue, are located in the upper half of the gold rectangular design. There is a pale yellow crest containing a red oval with the letters "B" and "H", in pale yellow, and the words "100S, 25 CLASS A CIGARETTES", and "CANADIAN STYLE", all in blue, located in the lower half of the gold rectangular design.