The mark consists of a gold marbleized rectangular design. There is a diagonal light gold banner extending from the lower left-hand corner to the upper right-hand corner of the gold rectangular design. The word "QUALITÉ", in gold, with gold decorative arching lines above and below, is located within the diagonal light gold banner. There is a partial "B", in light gold, located in the upper half of the gold rectangular design. There is a partial "H", in light gold, located in the lower half of the gold rectangular design. The words "HAUTE QUALITÉ", in blue, "BENSON", in blue, &, in red, and "HEDGES", in blue, are located in the upper half of the gold rectangular design. There is a pale yellow crest containing a red oval with the letters "B" and "H", in pale yellow, and the words "100, 25 CIGARETTES, and PRODUIT DE TYPE CANADIEN", all in blue, located in the lower half of the gold rectangular design.