Promoting the sale of participating merchants' products and services through the administration of loyalty, coupon and incentive programs; advertising services for others by way of loyalty, coupon and incentive programs; the development and administration of transaction-based incentive, loyalty and coupon programs; the operation of a website providing opportunities for businesses to communicate with other businesses and their customers for the purposes of promoting and advertising their products and services, to allowing businesses to interactively communicate with their customers using directory listings, business profiles, images, messaging systems, printable coupons and loyalty-reward points, to allowing potential and existing customers of a single business to interact/instant message each other in a loyalty-driven, online community environment, and to facilitate purchase transactions between businesses and consumers; and conducting market research via surveys and web traffic analysis for businesses