Business monitoring services, namely, tracking inbound and outbound telephone calls to determine effectiveness of advertising and marketing and monitoring inbound and outbound telephone calls to determine quality of customer service; marketing consultation in the field of call tracking, call monitoring, call management, and marketing strategies; business management consulting with relation to strategy, marketing, personnel, customer retention, sales, and lead generation; providing marketing information to a business about incoming telephone calls, including services which identify the source of marketing that generates each call to a business and quantifies and compares the effectiveness of various marketing media and marketing messages, and further includes information about the caller, the caller's name, address and telephone number, the date, time and duration of the call