Promoting, conducting, and administering business performance improvement programs in the nature of employee, distributor, and business partner incentive programs, consumer incentive award programs, and loyalty marketing programs for others; promoting, conducting, and administering business and consumer programs for others in the nature of consumer incentive and loyalty programs through event and experiential marketing; business consultation in the fields of business performance improvement programs and incentive award programs ; business consultation, namely, consultation in the area of customer motivation and customer frequency in the financial, telecommunications, technology, healthcare, packaged products, retail, and automotive industries; business consultation, namely, consultation in the area of educating a business's employees and supply chain partners regarding the business's products and services; marketing research services; business travel management services, namely, coordination of reservations for business conferences, conventions, and gatherings; business meeting planning