The mark consists of a shield shape with blue field and white stars at the top, red and white alternating vertical stripes at the bottom. In the middle, three block capital "A" letters in red and the words "All American Alarm" in blue with a blue star to dot the "i" and located between the large red "A"s; the phone number "1-800-704-7723" in blue horizontally between the red letters and the red and white stripes; the body of the shield has a white background.