Arranging and conducting business oriented incentive reward programs that promote the goods and services of others by arranging for businesses to affiliate their goods and services with an awards program that encourages and rewards individuals and groups of consumers and social gaming participants for purchasing that businesses' products and services, and for identifying, describing, setting, organizing, tracking and measuring their progress toward and achievement of personally-defined and group-defined goals, pursuits and challenges, and to promote the fulfillment of such goals, pursuits and challenges; Conducting an incentive program to promote the goods and services of others whereby individuals and groups can earn real world and virtual rewards based on location specific activities, namely, being in or near stores or business or engaging in specific activities in or near stores or businesses that are relevant to that individual or groups' goals, pursuits or challenges, and redeem those points for deals, discounts, promotions, freebies and special offers in the featured stores or businesses; Promoting the exchange of information and resources between and among registered participants in the field of social gaming to achieve personally-defined and group-defined goals, pursuits and challenges in the field of social gaming and online social gaming; advertising services, namely, advertising the goods and services of others online and via mobile and handheld wireless communications devices; promotion of the goods and services of others by providing advertisement and promotional displays via mobile phones, smartphones, pagers, mobile and handheld computers, PDAs, personal information managers, and other mobile and handheld communications devices; promotion of the goods and services of others by placing advertisement and promotional displays in an electronic site accessed via electronic communications networks; advertising services, namely, providing advertising space via a global computer network; computerized online ordering services featuring software and accessories, for use by retail stores and distributorships, to incentivize customers and potential customers to make purchases from their stores thereby increasing incremental sales and customer acquisition and awareness; computerized online ordering services featuring music and games

Digital transmission of voice, data, images, audio, video, signals, messages and information; providing multiple-user access to electronic communications networks; telecommunication services, namely, providing wireless telecommunication connections to electronic communications networks; wireless digital messaging and communications services in the nature of mobile telephone communication services, email services, and electronic bulletin board services and computer enabled electronic communication service; electronic mail services; electronic bulletin board services for transmission of messages among computer users concerning a wide range of information of general interest; electronic transmission of electronic data, electronic mail, digital and electronic data and information in electronic form featuring encryption and decryption; Communication by mobile telephones, smartphones, pagers, and other wireless communications devices; wireless communications services, namely, transmission of graphics, audio and video to mobile telephones, smartphones and other mobile and handheld communication devices; Telecommunications services, namely, mobile phones, smartphones, handheld computer enabled communication for the purpose of creating a community of registered users to set goals and pursuits, identify steps to achieving those goals and pursuits, participate in competitions, individual and group challenges, showcase and improve their skills, get feedback from their peers, form virtual communities, engage in social networking, and accomplish their goals and pursuits; providing online chat rooms and bulletin boards for registered users for transmission of messages concerning individual and group goals, pursuits and challenges and efforts to accomplish such goals, pursuits and challenges in the field of self-improvement; consultation in the field of telecommunication and electronic communications networks

Mobile media and entertainment services, namely, organization of social gaming, augmented reality, and location based social gaming services; Entertainment services, namely, providing non-downloadable audio, video and graphics to mobile communications devices via wireless networks and a global computer network; Entertainment services, namely, conducting contest and incentive award programs to encourage program participants to identify, select, organize, track, measure their progress and achieve personally-defined and group-defined goals, pursuits and challenges in the field of personal and professional self-improvement and fulfillment; Providing recognition and incentives by the way of rewards and contests to demonstrate excellence in the field of personal and professional fulfillment; On-line journals, namely, blogs featuring user-defined content regarding personally-defined and group-defined goals, pursuits and challenges in the field of personal and professional self-improvement and fulfillment; arranging and conducting incentive reward programs to encourage and enable individuals and groups to identify, describe, set, organize, track and measure their progress toward and achievement of their personally-defined and group-defined goals, pursuits and challenges, and to promote the fulfillment of such goals, pursuits and challenges in the field of non-business related, user-defined and group-defined personal and professional self-improvement and fulfillment; providing recognition and incentive awards whereby participants in augmented reality and location based social gaming can earn virtual rewards for demonstrating extraordinary skill or excellence regarding user-defined goals and group-defined goals

Computer services, namely, providing a search platform to allow users to request content from and receive content to a mobile device; Application service provider, namely, providing, hosting, managing, developing, and maintaining applications, software, websites, and databases in the fields of personal productivity, wireless communication, mobile information access, and remote data management for wireless delivery of content to mobile phones, smartphones, handheld computers, laptops, mobile electronic devices and mobile communications devices; providing online non-downloadable software for use in identifying, describing, setting, tracking, measuring one's progress on and achievement of personal and professional goals, pursuits and challenges; Computer services, namely, hosting on-line web facilities for others to identify, select, organize, track, measure, share and showcase their progress on and achievement of personal and professional goals, pursuits and talents and for facilitating and conducting online connections, collaborations, and interactive discussions about such goals, pursuits and talents; Computer services, namely, creating an on-line community for registered users to set goals and pursuits, identify steps to achieving those goals and pursuits, participate in discussions, competitions, and individual and group challenges, showcase and improve their skills, get feedback from their peers, form virtual communities, engage in social networking and accomplish their goals and pursuits; design of computer software for others; providing an interactive web site featuring technological information and news about mobile phones, smartphones, PDAs, personal information managers, handheld computers, handheld computer software, digital technologies and wireless services for mobile communication devices via electronic communications networks; hosting websites for others for identifying, describing, setting, organizing, tracking, and measuring one's progress toward and accomplishment of goals, pursuits and challenges; hosting websites for others for organizing personal information featuring personal calendars, address books and scheduling; application service provider featuring data security software applications which secure, protect, encrypt, decrypt, authenticate, monitor, track and transmit electronic data, electronic mail, communications and copyrighted material in electronic form

Social networking services