Computer software, namely, software for transmitting, receiving, storing and manipulating data and information via mobile telephones, smartphones, pagers, mobile and handheld computers, PDAs, electronic personal information manager organizers, mobile and handheld communications devices, and operating software for local and wide area networks and global computer networks; Computer application software for mobile phones, smartphones, pagers, mobile and handheld computers, electronic personal information manager organizers, and other mobile and handheld communications devices; Computer software, namely, software development tools for the creation of mobile and internet applications and client interfaces; telecommunications and social networking software for use in connection with online social games and for transporting and aggregating voice, data and video communication across global computer networks; Electronic game software for electronic devices, wireless devices, mobile phones, smartphones and mobile and handheld computers; Computer game software for use in identifying, describing, setting, organizing, tracking, measuring one's progress on and achieving a set of goals, pursuits and challenges in order to identify and meet personal and professional goals and to succeed professionally and personally; computer software for use in identifying, describing, setting, organizing, tracking and measuring one's progress toward and achievement of personal and professional goals, pursuits and challenges; Computer game software for creating a metagame based on real life challenges and pursuits that enables players to earn real world and virtual rewards for accomplishing goals, pursuits and challenges; computer software for creating virtual communities and for creating and interacting with other metagame players via digital personas and avatars