The mark consists of a design resembling a gas station sign that provides prices for various grades of gasoline, and is specifically comprised of two generally rectangular sign elements positioned on a vertical pole. The words "SAVE A LOT FOOD STORES" appear in the upper rectangle. The lower rectangle is divided by horizontal lines into four sections. The upper-most section contains the phrase "BREAKFAST FOR 4," three rectangles that are bordered on the top and on the bottom by a horizontal line, and the phrase "OR LESS!". The second section contains the phrase "LUNCH FOR 4," three rectangles that are bordered on the top and on the bottom by a horizontal line, and the phrase "OR LESS!". The third section contains the phrase "DINNER FOR 4," three rectangles that are bordered on the top and on the bottom by a horizontal line, and the phrase "OR LESS!". The bottom section contains the phrase "GREAT FOOD. GREAT PRICES. GREAT PEOPLE." .