The mark consists of a baby with beige skin, red and gray mouth, orange cheeks and hair, all outlined in black, with blue and brown goggles and wearing a brown hat and scarf, flying a vintage toy plane in red, all outlined in black, with gray trim, two red, white and gray bulls eye designs, a gray steering device, black wheels with gray shading connected to gray and black bars, and a whirling propeller in white, gray and black, superimposed over a globe where the land masses are in light green with dark green shading and the water is in teal green. The globe has a gray border surrounded by a wider dark gray border containing the wording "BABY ESSENTIALS" in gray. A curving dark gray banner is superimposed on the globe design and contains the wording "MILE HIGH BABIES" in white, outlined in blue, then outlined in white.