ADVERTISING AND BUSINESS MANAGEMENT CONSULTANCY; ADVERTISING AND COMMERCIAL INFORMATION SERVICES, VIA THE INTERNET; ADVERTISING AND MARKETING; ADVERTISING AND PROMOTION SERVICES AND RELATED CONSULTING; ADVERTISING AND PUBLICITY SERVICES; ADVERTISING BY TRANSMISSION OF ONLINE PUBLICITY FOR THIRD PARTIES THROUGH ELECTRONIC COMMUNICATIONS NETWORKS; ADVERTISING CONSULTATION; ADVERTISING PARTICULARLY SERVICES FOR THE PROMOTION OF GOODS; ADVERTISING SERVICES, NAMELY, CREATING CORPORATE AND BRAND IDENTITY FOR OTHERS; ADVERTISING VIA ELECTRONIC MEDIA AND SPECIFICALLY THE INTERNET; ADVERTISING, INCLUDING PROMOTION RELATING TO THE SALE OF ARTICLES AND SERVICES FOR THIRD PARTIES BY THE TRANSMISSION OF ADVERTISING MATERIAL AND THE DISSEMINATION OF ADVERTISING MESSAGES ON COMPUTER NETWORKS; ADVERTISING, MARKETING AND PROMOTION SERVICES; CONSULTANCY SERVICES REGARDING BUSINESS STRATEGIES; COOPERATIVE ADVERTISING AND MARKETING SERVICES BY WAY OF SOLICITATION, CUSTOMER SERVICE AND PROVIDING MARKETING INFORMATION VIA WEBSITES ON A GLOBAL COMPUTER NETWORK, CREATION OF MARKETING TOOLS DESIGNED TO INCREASE A CLIENT COMPANY'S KNOWLEDGE OF CUSTOMER NEEDS, AND ITS COMPETITORS' PRODUCTS AND SERVICES, PRICING, ADVERTISING STRATEGY AND SALES STRATEGY; DIRECT MARKETING ADVERTISING FOR OTHERS; DISSEMINATION OF ADVERTISING FOR OTHERS VIA AN ONLINE COMMUNICATIONS NETWORK ON THE INTERNET; DISSEMINATION OF ADVERTISING FOR OTHERS VIA THE INTERNET; MARKETING CONSULTING; MARKETING SERVICES, NAMELY, PROVIDING INFORMATIONAL WEB PAGES DESIGNED TO GENERATE SALES TRAFFIC VIA HYPERLINKS TO OTHER WEB SITES; PROMOTION, ADVERTISING AND MARKETING OF ONLINE WEBSITES, ALL OF THE ABOVE SERVICES EXCLUDING INCENTIVE AWARD PROGRAMS AND INCENTIVE AWARD PROGRAMS FOR RETAILERS OF GAMES AND BOOKS