The mark consists of an orange halo with the color white used to show a transparent area within the halo; the halo has five orange rays emanating upward and appears above a design of a bone outlined in blue with a white center; the bone encompasses the stylized wording "DIVINE PET CARE" shaded in black with a pair of black paws representing dots for the two "I's" in "DIVINE"; a design consisting of a pair of white wings outlined in black is attached to the middle, upper part of the bone and the black lettering "THE KIND OF CARE YOUR PETS DESERVE!" appears underneath and unattached to the bone and is curved upward.