The mark consists of a cartoon-type person in black and white, with the letters "FF," one in yellow and one in red, on his chest. In his hands are squeeze bottles. One bottle is red and has a red "K" inside a yellow circle. The other bottle is a mustard yellow with a yellow "M" inside a blue circle. The person's mouth is a brown hotdog with yellow on it surrounded by lips that are a brown hotdog bun, with white inside the mouth and outlined in black. The same yellow and red are used in the words "FRANK" and "FRENZY" respectively. "BUILDING HOTDOGS, ONE TOPPING AT A TIME!" is in red.