Promoting the goods and services of others by providing a community-driven web site featuring content in the nature of coupons, rebates, price-comparison information, product reviews, links to the retail web sites of others, and discount information; Providing a website whereby web site users are eligible to earn cash back for using promotional items consisting of coupons, rebates, discounts or special offerings on the purchase of goods and/or services provided by web site sponsors; on-line business directories featuring consumer service providers serving particular geographic locations; providing an on-line searchable database featuring classified ad listings and employment opportunities; shopper's guide information