The mark consists of an animated version of the HEB logo with eyes, arms and legs, and wearing an HEB name tag imprinted with the name H-E-BUSTER. The body of the animated figure is red and contains the letters HEB in white enclosed within a white elongated oval. The eyes of the figure are black in the center and outlined in white. The figure has white eyebrows. The arms and legs of the figure are black. The figure is wearing white gloves and red and white shoes. The top right hand corner of the name tag worn by the figure contains a white rectangle which includes the text "H-E-B." The "H-E-B" appears in white text within a red elongated oval. The oval is against a white rectangular background. On the left hand corner of the name tag is the shape of the state of Texas in white with the outline of the state of Texas superimposed over it in blue, all against a blue square background. The lower half of the name tag contains the text H-E-BUSTER in white which is surrounded by a rectangular border also in white, all against a blue rectangular background.