Advertising, marketing, and promotional services; placing, disseminating, tracking, measuring and targeting of advertising for others; Providing contextual hyperlinking between web site content and the advertisements of others; Advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; Management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; Conducting consumer research and market research; Consulting services in the field of advertising, marketing, and promotion; Creation and preparation of advertising, marketing and promotional materials for others; Promoting the goods and services of others through the electronic distribution of coupons and through the administration of incentive award programs, sweepstakes contests, promotional contests, and special offer programs; Procurement services, namely, purchasing and managing advertising space for web site owners, newsletter publishers, and e-mail publishers on Internet web sites, in e-mail newsletters, and in Internet search listings; Assisting web site owners, publishers of e-mail newsletters, and Internet search listing providers with interactive advertising; On-line trading services in the field of advertising in which seller posts web site traffic to be auctioned and buyer bids for such traffic via the Internet; Matching advertisers with advertising venues; Providing search engine marketing services, strategies, and processes, in the nature of paid placement, paid inclusion, search engine optimization, keyword bid management, lead generation, and other performance-based online marketing; tracking and analyzing web site traffic for use in the dissemination of targeted advertisements and marketing messages to web site visitors