The mark consists of a rectangle with a gold border divided into two smaller rectangles by a thick dark gold horizontal band, with gold stripes on the top and bottom and the word "BASIC" in white in the center, located one third of the way from the top of the bordered rectangle. Each of the smaller rectangles features a taupe mottled pattern on a cream background. The top rectangle contains the words "SMOOTH RICH TASTE" in gold located above a brown leaf design in the center. The lower rectangle contains the words 100'S in gold located under the dark gold horizontal band, the words "20 CLASS A CIGARETTES" in gold located at the bottom of the rectangle, and a taupe seal design located on the right-hand side of the rectangle. The taupe seal design consists of an inner circle containing the letter A and an outer circle containing the letters "ACCO" and the words "CLASS A CIGARETTES". The broken black lines are intended to show the position of the mark on the goods and are not part of the mark.