On-line business directories featuring businesses, governmental entities, and non-profit organizations involved in and seeking community involvement in recycling, environmental and conservation issues, beautification projects and nature enjoyment; Public advocacy to promote awareness of the need for community involvement in recycling programs, environmental and nature conservation issues, beautification projects and reclamation projects; Promoting public awareness of the need for the need for community involvement in recycling programs, environmental and nature conservation issues, beautification projects and reclamation projects; Promoting the goods and services of others via a global computer network; Promoting the goods and services of others by providing hypertext links to the web sites of others; Promoting, advertising and marketing of the on-line web sites of others; Promoting the goods and services of others by providing a community-driven web site featuring user-submitted content in the nature of coupons, rebates, price-comparison information, product reviews, links to the retail web sites of others, and discount information; Promoting the goods and services of others by providing a web site at which users can link to organizations promoting and sponsoring recycling, environmental conservation, beautification, nature and community involvement