The mark consists of the color(s) red, green, gold, blue, yellow, black, white, and brown with the color red appearing in the words "JOSE CUERVO", "TEQUILA", "100% AGAVE", and in the wax-like seal over the cap and partially down the neck of the bottle, the color green appearing in the agave plant, the color gold appearing in the background behind the words "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO", the words "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA", and the two medallions, the color blue appearing in the background behind the words "JOSE CUERVO" and the ribbon, the color yellow appearing in the words "RESERVA DE LA FAMILIA", and "JOSE CUERVO", the color black appearing in the words "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO", ANEJO", "PROPIETARIO", and "ELABORADO IN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400", the color white appearing in the buildings and people, and the color brown appearing in the building, people, and the glass of the bottle. The mark consists of a six-sided label with the words "JOSE CUERVO" in red with blue background, "RESERVA DE LA FAMILIA" in yellow, "TEQUILA" in red, "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO" in black on gold background, "ANEJO" in black, "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA" in gold, "100% AGAVE" in red, "PROPIETARIO" in black, "JOSE CUERVO" in yellow, "ELABORADO IN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400" in black with two medallions in gold, agave plant in green with a building in brown and white with a number of people in brown and white, with a wax-like seal on the cap of the bottle and partially down the neck of the bottle in red with a blue ribbon protruding from the bottom of the wax seal, the matter in the drawing shown by the dotted lines is not a part of the mark and it serves only to show the position of the mark on the packaging of the goods.