The mark consists of a rectangular shaped background of vegetation consisting of green coffee tree leaves, red coffee cherry fruits on the tree, and white coffee cherry blossom flowers, with red and black detailing, on the tree. There are two red rectangular lines just inside the outer edges of the mark, acting as an outline of the inner portions; the inner line is thinner than the outer one. Centered on the label perched on the tree on a coffee cherry is a bird, showing its left side profile, with a white beak, red head, black eye, white and gray neck and belly, and black wings. Above the bird is wording "REDBIRD KONA COFFEE", with "REDBIRD" appearing above "KONA COFFEE", all in red letters with each letter bordered in green and then in white. Below the bird is the red wording "100% KONA COFFEE", and just below that phrase, the red wording "NATURALLY SUN DRIED". A rectangular shaped area above the bird and surrounding the wording "REDBIRD KONA COFFEE" has an appearance of a misty white over the background and other colors. A rectangular shaped area below the bird including the area around the wording "100% KONA COFFEE NATURALLY SUN DRIED" has the same type of appearance.