The mark consists of a drawing of a green avocado, split in half vertically, with the two halves back to back, seed-side facing forward in the foreground, overlaid on dark and light green leaves, against a backdrop which includes stylized green and blue fields, and an orange barn with a blue border. The inside of the avocado is yellow with a light green border. The avocado seed is a tan color. The words "Hand Grown" are above the avocado and barn in red color, each letter surrounded in yellow, all caps. The words "In California" are below the avocado and barn in yellow color, all caps. The entire mark (words and picture) is within a horizontal oval with a thin black border, surrounded by a thin gray border.