Marketing services, namely consumer marketing research; collection of consumer information in the area of gift card use for purposes of targeted marketing services and increasing gift card redemption; gift card registry services namely, registration of gift cards for management purposes and protection from loss or damage, providing real time balance of gift cards, providing balance and transaction alerts by way of text and e-mail, providing fraud activity alerts by way of text and e-mail, providing transfer of gift card data to other electronic media and devices; sales of new gift cards with or without customization; reloading pre-existing gift cards with monetary value