The mark consists of a rectangle design featuring a brown cartoon ark with orange windows and a gray spout, with the lettering "Amy's Ark, Inc." in orange letters surrounded by an array of cartoon animals (one gray dog, one gray dog with pink nose and tongue, gray cat with partially white tail, gray donkey with brown hooves, brown monkey with gray belly and ears, yellow snake with pink spots and white smile, green turtle, green iguana with yellow belly, blue parrot with yellow belly, white pig with pink nose, ears, and feet) sitting on field of green grass framed with a complete prism rainbow in the colors pink, blue, green, yellow, and white, and a background blue sky. The color black appears throughout the mark as outlines and shading elements.