The mark consists of "VETERINARY MARKETING & STAFF DEVELOPMENT PROGRAM" in golden yellow; an ampersand is used between the words "MARKETING" and "STAFF"; six animals - a cow, bird, cat, dog, rabbit and horse, in that order - are above a golden yellow curved line which is above the words "VETERINARY MARKETING & STAFF DEVELOPMENT PROGRAM"; a black and white cow with a pink muzzle and a smile; a lime green bird with a tuft of hair and a golden yellow beak; a calico cat with an orange patch over his right eye and a black and rust colored patch over its left eye, whiskers, a black nose and black smiling mouth; a dog with white ears and a brown patch over its right eye and a pink tongue sticking out under an oval shaped black nose; a pink smiling rabbit with its left ear flopped over; a brown smiling horse with a yellow diamond-shaped tuft of hair between its eyes and yellow ears.