The mark consists of an eye looking through a camera lens where you can see the lens diaphragm which makes up the spokes of a wheel and tire. The word "Red" is in red; the word "Mist" is in white; the word "Photo" is in blue; the eye pupil is blue; the leafs of the lens diaphragm are 3 shades of red; and the color black appears in the middle of the iris design, the outer periphery of the eye design, in the horizontal lines beneath the eye design and on the right side of the rectangular carrier fading to gray and then white as background.