The mark consists of the wording "JOLLY BEAN KIDS" in black. Beneath the wording are five bean-like characters. From left to right the first character has a blue head and arms, a green shirt with a white design, dark blue pants and black shoes. Underneath the character in black is the wording "BLUE BEAN". The next character has a yellow head and arms, with a pink head bow and overalls, a white shirt and yellow and pink shoes. Underneath the character in black is the wording "YELLOW BEAN". The next character has a gray head and arms, blue overalls with a white star design, a white t-shirt, and brown and yellow shoes. Underneath the character in black is the wording "WHITE BEAN". The next character has a pink head, arms, and legs, a yellow head bow, white framed glasses, gray overalls, a white shirt, and gray and yellow shoes. Underneath the character in black is the wording "PINK BEAN". The last character has a red head and arms, a black and red shirt, dark blue pants, and brown and yellow shoes.