The mark consists of a font, except for the letters "O" in both words, is a 1960's/70's era retro style known as bellbottom font in capital letters. The letters slightly overlap and create a somewhat free-form or randomly placed appearance. The fill in the body of the lettering, except for the letters "O" in both words, is comprised of blended multi-gradient shades running diagonally downward through the letters from left to right. The letters, except for the letters "O" in both words, are individually shadowed behind, which creates the effect of the letters standing above the background. Each letter, except for the letters "O" in both words, is individually thinly outlined. The letters "O" in both words, "FLOWER" and "POWER" are created by proportionately sized photographic images of sunflowers.